January 10th, 2024
PHOENIX — The NCAA Division I Council voted Wednesday to adopt new rules designed to help athletes avoid unscrupulous agents and unfavorable terms in name, image and likeness contracts.
Starting in August, the NCAA will provide athletes with standardized contract recommendations for NIL deals and aggregated data to help schools and athletes have a more realistic picture of the going rates for endorsement deals. The association also plans to create a voluntary registry of credible and trusted agents that will be based largely on feedback from the athletes who have worked with them in the past.
